Advertising Technology for Dummies

Here’s a series of articles I wrote that’s designed to serve as an intro to the confusing world of ad tech.

It’s called WTF Ad Tech, and it explains advertising technology platforms and concepts in simple English. Think of it as my attempt at an Ad Tech for Dummies guide. Basic knowledge of online advertising is still required for this to make much sense, but people across the industry have told me they’ve found it useful. The installments are below:

· What is Programmatic Advertising?

· What is Real-Time Bidding?

· What is an Ad Exchange

· What is a Demand-Side Platform, or DSP?

· What is a Supply-Side Platform, or SSP?

· What is a Data Management Platform, or DMP?

· What is First-Party and Third-Party Data?


Ad Tech Ecosystem

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